I’m a designer with over 20 years of experience making digital products work better for the people who use them.

 

My background spans UX/UI, product design and branding across mobile apps, web platforms, enterprise tools, and early-stage startups.

I’ve worked with companies like Levi’s, Domino’s, Telcel, UNAM, and GoPro, and with teams ranging from one founder to large product organizations.

 

I help digital products move forward when users hesitate, fixing the parts of the experience that prevent people from taking action.

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I work through the full design cycle, from discovery and user research to wireframes, prototyping, and high-fidelity UI. I start by understanding where the experience breaks, and why.